April 2009: New Beauty Products

Delicate Wash

Sometimes you can have it all. Take, for example, L'Oréal Paris's new EverPure line ($7 to $9; drugstores)—its shampoos don't contain the foam-producing cleansing agents that fade haircolor before its time, but they still lather up beautifully. The secret, says Alan Meyers, L'Oréal senior vice president of research and development, is a blend of naturally derived cleansers that delivers all of the shampoo-commercial suds with none of the drying (or dye-stripping) side effects of the synthetic stuff. Forget compromise!