If you're stumped about what indulgence to give your better half for Valentine's Day, I suggest a handsome bottle of Alvarez Gómez Madrid Agua de Colonia Concentrada. The first time I smelled this cologne—a subtle blend of lemon, geranium, bergamot, and lavender—I thought instantly of my dad, who was a classic ad man (minus the alcoholism and infidelity). If the inimitable Mad Men
style has a scent, this is it: clean, elegant, with a zesty nip. Get the 750-milliliter bottle ($100; minnewyork.com
)—you'll want to wear it, too.
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