The New Lingerie Company You Need to Know About

Whether you're a lingerie lover who wants to shop for unmentionables from home or are dropping hints to your significant other for a sexy-yet-sophisticated gift, OuiHours is for you. The site is part online magazine, part shopping catalog, highlighted by stunning images from photographers like Bruce Weber and David LaChappelle along with beautifully produced print and video editorials that contain shoppable links to all the pieces featured. Co-founded by former Interview creative director (and Andy Warhol cohort) Marc Balet and former Theory and Barneys exec Bonnie Pressman, the carefully curated site sells lingerie by Kiki de Montparnasse and Stella McCartney, as well as lesser-known brands like Samantha Chang and Kisskill. And the finishing touch? Each order comes wrapped in a signature box that opens like a dresser drawer.