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This fluffy eye shadow brush isn't just smart for applying your eye color accurately, but preserving it. "If you put fingers in your eye shadow, then you add moisture to it from your fingers, and that causes your shadow to become packed and cakey," advises Laura. "A brush is also best because a [cotton swab or spongey applicator] doesn’t allow you to manage the eye powder with as much precision." Laura suggests brushing eye shadow onto your eyelid and brow bone, using a matte shadow all over the lid and then a light shadow with a little shimmer on the brow bone to highlight it.