Why she decided to start a business:
I've always been very ambitious. When my kids were younger, I tried to start a clothing line for children. But you have to be really committed to a new business, and at that time I was more focused on being a mother. Now, with Forest's success and my kids being older, I can set and achieve higher goals.
She felt compelled to make lip gloss because:
I was on a set, working as a host on a party-planning television show, and a makeup artist offered me a new product she had created. I thought it was just okay. Two days later, I had lunch with A.J., who'd been given the same product. I realized then that we could design a much better, more successful line.
One of the obstacles she had to overcome:
It was hard to find the right cosmetic chemist to help us develop the formula we wanted.
But once she found the chemist:
A.J. and I showed him samples of glosses we liked and asked a lot of questions about ingredients: What makes the gloss smooth? What can we omit so it won't have a perfume taste? What can we add so that it will moisturize?
What she insisted on:
The right texture. I always kept in mind exactly how I wanted the result to feel—it couldn't be sticky.
What she left out:
Flavor. Because men always complain about weird-tasting gloss.