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Thou shalt believe that less is more.
Every makeup artist we spoke with for this story preached restraint. "The more makeup you apply, the more there is to slide, smudge or smear," Goodwin says. This is especially true of foundation. Goodwin always applies foundation with a synthetic brush, which deposits a thinner layer than your fingers. She then gently presses a damp nonlatex makeup sponge into the skin to remove any excess. What you're left with is perfect coverage that won't pull a disappearing act.