July's Best Beauty Buys

Natural Selection

While cooking up the Avon Liiv Botanicals line, the chemists spent as much time determining what wouldn't go in the cleansers and moisturizers (preservatives, dyes, and—in the facial products—fragrance) as they did researching what would (extracts of cucumber and fennel, soothing green tea). As a result, the Vital Night Moisturizer ($15) and Vital Body Moisturizer ($9.50) hydrate, soften, refresh—and go easy on even the most sensitive skin. They're one of the best new ways to clean up your act.