Q: How can I keep my lipstick from fading? I found a shade I love, but it won't stay on.
A: I'll tell you in a second, but first I'd like to share what the ancient Greek philosopher Heraclitus told his wife when she complained about fading makeup: "Everything flows and nothing abides," he said dolefully. "Everything gives way and nothing stays fixed." Okay, so he wasn't really talking about makeup, but you get the point, right? Life is so much easier when you go with the (impermanent) flow.

But there is a way to make your lipstick last at least through a passionate conversation and maybe even a couple of cups of coffee. Dab a bit of foundation over the lips and lip line, which helps to fill in fine lines and gives a lipcolor something to adhere to, says makeup artist Sonia Kashuk. Next, with the side of a lip pencil rather than the point, outline your lips, says makeup artist Rebecca Restrepo. Using the side gives a softer application that's easier to blend; look for a natural or nude shade that matches the color of your lips. (Restrepo likes the Prestige waterproof lipliner, $5.50; Ulta.com.) Then apply your favorite lipstick.

Keep in mind: The glossier or sheerer the lipcolor, the more quickly it will fade.


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