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They cleanse gently, once a day.
Unless you have oily skin, you only need to wash your face in the evening, with a creamy cleanser and lukewarm water. Give the cleanser time to work. "Instead of scrubbing your face, let the cleanser sit on your skin for several seconds and break down the makeup, dirt, and oil," says Boston dermatologist Ranella Hirsch, MD. In the morning, simply splash your face with lukewarm water. (If you're oily, use a gentle foaming cleanser morning and evening.)