Q: How can I make the whites of my eyes look brighter?
A: Before I tell you how, may I share some information about the sclera (the medical term for the white of your eye)? Humans are the only creatures with prominent sclera—which, when you think about it, is really interesting: First, who knew? And second, why? Michael Tomasello, codirector of the Max Planck Institute for Evolutionary Anthropology, thinks our eyes might have evolved this way so that we could easily see where our companions are looking—which is helpful in acquiring skills like language.
Anyway, if your sclera isn't as bright as you'd like it to be, here are some suggestions from makeup artist Mally Roncal. With a bone-colored pencil (not white, she admonishes), outline the inner corner of your eyes. (Mally recommends her own Mattewand.) For a more dramatic look (and brighter-looking sclera), very carefully line the inner rims of both upper and lower lids with black pencil; use a waterproof formula that's creamy and glides easily (Mally suggests her Evercolor Starlight Waterproof Eyeliner).
Keep in mind: A dab of pink blush on the apples of the cheeks and on the lips, and a light dusting of blush over the highest point of your eyebrow, will also add sparkle to your eyes .