House of Deréon

Kelly Rowland in Denim

When Beyoncé and her mom began designing the House of Deréon collection, they decided to mirror the fit of designer clothes...but not the outrageous price tags!

The runway debut of their new designs starts with a little Destiny's Child star power...Kelly Rowland! As the first model down the catwalk, Kelly shows off an elaborate, embroidered denim jacket and metallic linen shorts. Beyoncé says they wanted to put a unique spin on casual attire. "We want everyone to feel special," she says.