Photos: Marc Royce
She seems genuinely thrilled to be reaching more women (a lot more: Kohl's has nearly 1,000 stores), with not only bread-and-butter classics but also whimsical, fantasy-driven things like the embellished tank dress ($138), above. The raised waist and floaty skirt are genius for lower-body camouflage: Beneath the satin and tulle is a woman who identifies totally with rock-bottom practical issues. She too has "fat" days ("Let's not kid around—dark colors always take off 10 pounds"); comfort is her holy grail ("If everything could be stretch, I'd be a happy person"); and she's always rushed, which means no-hassle clothes you can "throw on and go."
Less formality, she thinks, is one secret to aging well (another: wearing less makeup). What makes the line modern isn't just sensible prices but generation-bridging allure: "My 13-year-old daughter tried to steal a Simply Vera top from my closet. It looked great on her. It looks great on me too. That's the real democratization of fashion." Clothing and accessories from Simply Vera Vera Wang can be purchased at Kohl's stores and online at Kohls.com.