Dawn, a 46-year-old mother of three, is the first member of the shlump club to let Lloyd take inventory of her closet.
Outfitted in a baggy Old Navy sweatshirt and exercise shorts, she's the first to admit that she needs guidance. "I love Old Navy, but they make cuter things," Lloyd says.
Once the closet doors are opened, this stylemaker sets his sights on Dawn's denim collection. Every pair of jeans she owns is the same—high-waisted. "I have the dark. I have the stone-washed. I have the light," she says. "I'm going someplace nice [I have] the same pants but in black. ... They're my mom jeans."
Lloyd says moms across America should toss out their unflattering, acid-washed denim and replace it with one pair of timeless jeans. "If you really are bare bones in the budget, if you get this one pair, it will solve everything," he says. "[Buy] dark rinse, simple, affordable—it will age over time, versus buying them aged and having them age you."