Prescriptives AnyWear Multi-Purpose Makeup Stick SPF 15 ($35); 866-290-6471, prescriptives.com
"We know we're not head-turners. But our velvety formula glides over blemishes and dark circles, or can be blended all over for full foundation coverage. We even contain soothing aloe and vitamin E. And since we come in sets of two, feel free to distribute us throughout your life (your dresser, your purse, or your glove compartment)."
CoverGirl LashBlast ($7.50); covergirl.com
"I owe my success to the beautiful Sarah Vickery, senior scientist at Procter & Gamble. Without her research, I would never have the spherical wax particles that coax lashes into a gorgeous fan or the dual polymer system that keeps me from migrating under your eyes.
Nicole by OPI Nic's Sticks Paint & Go Nail Lacquer ($7); ulta.com
"We're here for anyone who wants to look more polished in just minutes. Click the bottom of the pen and pull the smooth, flat brush from cuticle to tip for a perfect, streak-free manicure. (And we come in 24 colors!)"
Shu Uemura Mini Eyelash Curler ($16); 888-748-5678, shuuemura-usa.com
"It's been 17 years since my full-size forerunner first made waves (or, rather, curls) in the lash category with its Japanese-engineered design. I am honored to continue the tradition, bringing the perfect bend-free upturn to even your tiniest, hard-to-reach lashes."
Chanel Ombre Essentielle Soft Touch Eyeshadow in Nomade and Tigre ($28 each); 800-550-0005, chanel.com
"Sure, we've heard the talk: Shimmer's a has-been, washed-up, played out. But our subtle, skin-illuminating sheen heralds a new era. We're so understated, you can even layer us for the perfect rose-gold (but not glittery) shade."
Clé de Peau Extra Silky Lipstick ($50); 800-723-2889
"Our long, slender silhouette isn't the only thing that sets us apart from the lipstick masses; we're proud that we've made such an impact with what's on the inside. Our moisture-rich formula—which comes in 12 vivid hues—melts into lips like the lushest balm, leaving behind a delicate, almost hazy wash of color."
Rimmel Mousse Blush ($7); rimmellondon.com
"Some said I was a lightweight, that I wouldn't be a contender. But even though I'm 50 percent water, my slightly shimmery, soft-focus finish stays the course, brightening complexions all day long."
Chantecaille Protected Paradise Compacts ($90); 800-937-9146 ext. 2544, neimanmarcus.com
"Rich, shimmering corals and golds give your complexion a glow and brilliant aquas and greens make eyes sparkle; our true beauty, though, is in creating more than just a pretty face. Five percent of every penny we earn goes to the Pew Fellowship in Marine Conservation, which funds research on fish sustainability and marine preserves."
Lippmann Collection Nail Polish in Don't Call Me Baby ($15); Laura Mercier Lip Glacé in Bonbon ($22); Jillian Dempsey for Avon Signature Horizon Blush in Coral ($8); 800-367-2866, avon.com
"We're all so thrilled to be chosen that we don't even mind sharing the spotlight! Some dismissed us at first glance as too hot to handle, so we thank you for recognizing that our translucent formulas render us pretty and playful but not overpowering. The polish suspends the teeniest gold flecks in a sheer fuchsia base; and though this gloss smells deliciously of cotton candy, there's nothing circus-like about its soft petal-pink shine. Simply drag a brush along the length of the blush to pick up both punchy persimmon and sheer rose; blended on the apples of your cheeks, the combination is blooming beautiful."
Clinique Quick Eyes Cream Shadows in Starlit Pink, Truffle, Sparkling Nude, Cocoa Shimmer, and Sunlit Palm ($14.50 each); clinique.com
"You like us, you really like us! Our silicones go on smoothly but evaporate in seconds, leaving a veil of powdery—and crease-proof—color."
Maybelline New York Mineral Power ($8–$10); 800-944-0730, maybelline.com
"We're not the first mineral line to hit the shelves, but we're coming on strong right out of the gate. Liquid and powder foundations, concealer, blush, loose and pressed finishing powders all contain triple-milled mineral pigments, so you'll look flawless, never powdery (or worse, sparkly)."
Physicians Formula Mineral Wear Talc-Free Mineral Face Powder SPF 16 in Soft Green ($13) and Concealer Stick SPF 15 in Light, Soft Green, and Soft Yellow ($7 each); 800-227-0333, physiciansformula.com
"Who says you can't fool all the people all the time? Our supercreamy textures and carefully calibrated tints (yellows to hide darkness, green to counteract red tones) seamlessly conceal any imperfections."
From left: YSL Eye Shadow Duo in Golden Sand/Brown Earth, $40; Palette Pop Collector Powder for Face & Cheeks, $60; Pop Stick Blush in Vanilla/Chocolate and Strawberry/Raspberry, $42 each; Rouge Pur Lipstick in Pink Orchid, $29; 866-554-4975, yslbeautyus.com.
"Thank you for recognizing our exuberant style. The graphic powder palette swirls into a sun-kissed combination, and a pairing of bone and mocha shadow flatters lids. Marbled blushes marry complementary shades in one skin-softening formula, and the satiny lipstick creates a juicy stain."