Why You'll Love It: From glistening lilacs with pink undertones to blue-based lavenders and smoky amethysts, there's a purple for everyone—even those of us who thought ourselves too pale to pull it off. Keep it sheer and below the crease. If you're especially color shy, ease in to purple by lining only your lower lashes with a smoky shade. And remember: "The deeper your skin tone, the braver you can be with color," says Verel.