Designers Gone Green
O, The Oprah Magazine | From the March 2008 issue of O, The Oprah Magazine
Who he is:
Cofounder of Rogan, Loomstate, and Edun.
How he's green:
He's a champion of environmentally responsible practices. Gregory's parents, ardent recyclers, were skeptical about his career as a designer, but now they see what fashion can do for the world.
From his collection:
Ethical denim is on the rise. "A small fashion company trying to make a big point" is how Ali Hewson describes Edun, whose spring line includes, left, a shapely silk hoodie ($255), organic cotton tee ($95), and beautifully cut jeans ($185). Loomstate makes sure that all stages of manufacturing for its jeans, above (white, $150; blue, $170), maintain the highest environmental and labor standards.