Who he is:
The designer of Organic, which he founded in 2004.
How he's green:
His production—from spinning and weaving to dyeing and sewing—is based mostly in Peru and uses organic materials. "I realized that I could make things I loved, not just racks of products that were disposable after one season."
Neutral colors and fresh textures make Organic's casual-chic cotton pieces easy to mix. A chunky knit cardigan ($295), near right, slides over an embroidered tank ($225) and cotton pants ($165). Wide-legged, high-waisted linen trousers ($270), far right, prove that eco-style can be very on trend; a recycled pima cotton top ($270) is inspired by peasant blouses. Swatches of colors to "dye" for, below, have their roots in plant life.