A creamy concealer is best, says beauty expert Bobbi Brown, because you will be using it on delicate, dry undereye skin. The product should feel moist, not oily or powdery. It should be one shade lighter than your skin, with yellow rather than beige or pink tones, because yellow tones blend well with any skin color.
Whether you apply it with your pinkie or a brush—it's up to you, says Bobbi. A brush is good for getting right up to the lash line and for the corners of the eyes, where a little concealer will seem to open them up; your pinkie is good for patting the concealer on. Bobbi uses both.