Kim doesn't waste time when she shops.

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Kim Vernon, 40
president and CEO of Vernon Company consulting firm

"I hesitate to buy clothes that need tailoring—who has an extra five minutes?"
  • Kim tears out magazine pages for inspiration and makes calls in advance to locate difficult-to-find items.
  • For more attention from salespeople, she hits stores on weekdays just after the doors open or uses a personal shopper.
  • Kim bulks up her wardrobe in January and July, when merchandise gets marked down. The rest of the time, her browsing is event driven.
  • Kim often wears a skirt with tights to try on items, ensuring that she's never self-conscious and undergarments lie smooth beneath the clothes.
  • It's important to shop in an outfit that communicates your style, says Kim. When you walk into a boutique, the salespeople will immediately get an idea of your taste.
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