With two successful lines already under his (studded) belt, what motivated Chang-Lima to reach out to curvier women? One word: demand. "My larger friends are always yelling at me for not making clothes they can wear," he says. Chang-Lima knows the needs of his new customers. "When I was young, I was short and fat," he says. And he's offended when "plus size" shoppers are tossed an unflattering suit or a pair of elastic-waist pants. "You must respect the people you design for," he says. With friends like Chang-Lima in high fashion, real women will finally get the style they deserve.
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Chang-Lima's line can be purchased at select Saks Fifth Avenue stores and specialty shops nationwide.