"Bras are a major part of my wardrobe." Shoshanna Lonstein Gruss, 5'3'', size 2; has her own clothing and swimwear line
Family Values: "I'm super top-heavy, with a slim bottom, and clothing was a problem when I was growing up: Things didn't fit, or they looked too provocative. I was teased a lot." Her parents saved the day, making her feel "beautiful and comfortable"; her mother remade entire dresses so that Shoshanna could wear a bra underneath, and suggested that her daughter wear two bras during athletic activity so she wouldn't jiggle.
Technical Support: Shoshanna has a mission—helping busty women look great in things they thought would never work on them, like strappy dresses and swimsuits (hers have built-in boning). But her designs aren't just for the big-breasted. "I want to embrace all body types," she says. "Our swimsuit tops go from A to DDD."
Discreet Charm: "I feel uncomfortable when someone stares at my chest," Shoshanna says, so instead of low-cut tops, she does strapless—a way to show her bust that doesn't involve a lot of bare skin. She thinks that women with sexy bodies gravitate toward "wholesome fabrics" (like the seersucker dress here) to reduce the va-va-voom factor.