Classic Fashion Brands with New Style
Think you know Gap? Or Ann Taylor, or Talbots? These classic brands are reinventing themselves, and the results are surprisingly chic. Five stylish women sample the goods.
O, The Oprah Magazine | From the October 2009 issue of O, The Oprah Magazine
Then: Your mother's store
Now: Ageless classics
Talbots had been growing older rather than better. Chief creative officer Michael Smaldone's (re)visionary strategy: Upgrade the fabrics, fine-tune fit, add "just the right amount of trend." Note the mixed patterns, instead of a matched set, of the checked jacket and houndstooth trousers ($219 and $149) on real estate broker Susan McGraw Keber, 55. Flower pins, Yuh Okano at Supplements NY and Balu. Scarf, Me & Kashmiere. Gloves, Carolina Amato.
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