Her Aha! Moment : When Sayeg opened her Austin clothing boutique, Raye, it faced an imposing steel-and-glass building. Hoping for a more cheery view, she enlisted a knitter friend to help her wrap a nearby stop sign in yarn. "Suddenly," she says, "magic happened."
Breakthrough idea: Enlivening mass-produced, inanimate objects through the power of lovely, tactile handiwork—transforming a steel bike rack into a neon pink and yellow serpent or an entire Toyota Prius into a fuzzy, psychedelic clown car. Sayeg's work (specifically yarnbombed trees) has even appeared at the Blanton Museum of Art in Austin.
Her biggest hurdle: Convincing her nearest and dearest that she wasn't losing her mind. "Yarnbombing was so conceptual and weird," she says. "But even when it was criticized or my friends and family found it baffling, I wasn't ready to put it on the shelf. I'm glad I kept my confidence."
What's next: Yarnbombing a huge stairwell in Sydney and erecting a massive needlepoint banner beneath Brooklyn's Williamsburg Bridge. She also hopes to create a line of, yes, knitwear.
Breakthrough advice: "There's this belief that if you don't have formal training, you're going to fail. But you can figure out how to do anything your own way." —Katie Arnold-Ratliff