Turning the Lights Down Low
Thomas Gilovich, PhD, Victoria Husted Medvec, PhD, and Kenneth Savitsky, PhD, the psychologists who coined the term spotlight effect, also devised numerous ways to measure it. In one experiment, they had college students enter a room with other students while wearing an "embarrassing" T-shirt. (The shirt bore the likeness of a certain singer, whom I won't identify here. I will say that for days after reading this study, I was medically unable to stop humming "Copacabana.") When the mortified students were asked to guess how many people in the room would remember the face on their T-shirt, they gave a number about twice as high as the number of students who actually remembered the shirt.
Other studies support what this one suggested: The spotlight effect makes most of us assume we're getting about twice as much attention as we actually are. When Lincoln said, "The world will little note nor long remember what we say here," he was wrong—but only because he was president of the United States. If you are currently president, rest assured that millions will note and long remember if, say, you barf on the prime minister of Japan. However, if you are not president, you're probably pointlessly blinded by the glare of imaginary social judgments.
These judgments aren't limited just to times when we mess up. Our distorted perceptions mean we not only exaggerate the impact of our errors but also undersell our inspirations and contributions. For example:
We Hear You!