shark week

Illustration: Jen Troyer

4 of 7
This snippet of wisdom comes from everyone's favorite spiritual teacher: 30 Rock's Tracy Jordan. I know, I know—but think about it. Many of us grind out our weeks like Model Ts off an assembly line, each one exactly the same. Sometimes it pays to make it Shark Week. Or Reading a Chapter of a Page-Turner Novel at Every Lunch Week. Or Bicycle Week. Or, when things get really terrible, horrible, no-good—and very bad: Éclair Week.

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