So Costello founded The Joy of Sox, which distributes donated socks to shelters across the country. He gets the word out through social media, local sock drives, and a mascot, Joy the Sock Puppet, who accompanies Costello on speaking trips. He even persuaded the Pennsylvania State Senate to recognize February 14 as National Socks for the Homeless Day. It's a small victory for the more than 14,000 homeless in Pennsylvania, but Costello isn't daunted. "I once ran a marathon," he says, "and someone asked me how I did it. I said, 'One block at a time.' You do it little by little."
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