Founding editor of the Whole Earth Catalog and author of the new Whole Earth Discipline, Brand is president of the Long Now Foundation, whose goal is to promote "slower/better" thinking as a counterpoint to today's "faster/cheaper" way of living.
"I'm a great believer in boredom as a motivator, particularly when things are going well and whatever it is you're doing, you can do in your sleep. Well, if that's how you feel, chances are, you are doing it in your sleep. So I try to notice when I'm getting bored, and I either let it build up, so I can feel motivated to haul off and do something weird, or respond to it right away. A combination of curiosity and boredom is what motivates me. Passion, I'm not so sure."