Consider all your options at once (simultaneously) rather than one by one (sequentially), says Sheena Iyengar in The Art of Choosing
. In one example, her research team asked judges to pick their favorite of five chocolates. Those who saw their options all at once were more satisfied with their choice than those who tasted them one at a time—they never knew what was coming and always hoped for better. The lesson (which applies to sandals, red wine, online-dating profiles, almost anything): Make a decision with all
your options in front of you—"one-stop shopping"—and, at least for now, don't dwell on what else could possibly trump them.