Kiri says she hoped the documentary would highlight for people how subtle messages—like those in the media and through product marketing—affect children. "I thought you could tell people all you want about how certain standards are affecting self-esteem and self-image, but [when] you show them, that's when they'll get it," Kiri says. "That's what I thought the doll test might do."
Even still, Kiri says she was surprised by the reaction A Girl Like Me provoked. It won an award from the Media That Matters film festival and was featured on news reports around the world. The documentary is available on the Internet and has been used to spark classroom discussions. "I thought maybe the doll test might hit some nerve in America, but I didn't think to that extent," she says.