Confident woman
Photo: © 2009 Jupiterimages Corporation
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My goal is to inspire women to embrace being their fullest potential selves—feminine, sexy, warm, loving—everything the word "feminine" stands for, alongside strong qualities like powerful and successful.

It's a personal mission of mine—evident in a range of my books—to help empower women to live their most fulfilling, self-loving and happiest lives. And so it especially excites me to help get this word "feminine-ism" into the vernacular.

And I feel this word's arrival is coming just in time.

I see too many women these days rushing around trying to do it all, but meanwhile they're not being it all! They're not being their fullest, best feminine selves. Instead, they're being tougher than they'd like to be as well as more exhausted, strident and irritable, thereby feeling unattractive inside and out. All while suffering from guilt over the stuff they did not manage to squeeze into their over-booked schedules.

I know this firsthand because I've personally experienced this over-emphasis on doing, doing, doing so I might become my most powerful writer-girl self. Which is why my firsthand knowledge is an unmanicured hand and a lot of the time I feel exhausted, emotionally depleted, and not my most sexy or feminine self and therefore not my most powerful self either.

The irony? Whenever I do take the time to tap into "feminine-ism"—this energy of simply being by indulging in a meditative and self-nurturing manicure, a facial or a hot bubble bath—that's when I feel my most powerful.

As a card-carrying "feminine-ist," I am here to tell you that feeling sexy is what helps me to be my most powerful and successful self, and being powerful and successful also helps me feel damn sexy! As "feminine-ists," we definitely don't need to make the choice between feminine or powerful and successful. We should and must try to embrace both choices simultaneously.

With this in mind, I've got to say, I love the idea of bringing the words "feminine-ist" and "feminine-ism" into our common parlance. Hopefully they open up an important dialog about how to consciously tap into our true feminine energies as we strive to succeed in accomplishing our goals and dreams.

Another good thing about bandying about words like "feminine-ist" and "feminine-ism"? Men can join in the bandying!

With the word "feminism," it might have been embarrassing for a man to say he was a supporter because it might sound like he was admitting to supporting of a group of controlling, bitchy women. But with new pro-sexiness, pro-sweetness, pro-balance words like "feminine-ist" and "feminine-ism," what's not for a man to love?

Plus, these are words men can and should stand by, and stand for, in their own lives. I can definitely envision my fiancé proudly calling himself a "feminine-ist" because he's in touch with both his feminine and masculine sides, and he loves when I am able to tap into this dynamic duo of sexiness and powerfulness in myself.

Why it's important to be in touch with your feminine side

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