If women are paying lip service to the notion of inner beauty, yet are opting in huge numbers for short-term exterior fix-its, clearly they're responding to something outside their comfort zone. You have to recognize that the blaring cultural message itself is not responsible for the power you give it. As Eleanor Roosevelt said, "No one can make you feel inferior without your consent." While you can't change the physical process of aging, which is inevitable, you can change your experience of aging by identifying what you are feeling, why you are feeling it and what you can do about it.
It is important to begin by recognizing how what you see as the diminution of your beauty limits you in various ways. We call these uh-oh moments, and they can be telling wake-up calls.