In 2002, Kari Kriser, a mother of four, opened an upscale sex store in Chicago with her friend, Cheryl Sloane. The name, G Boutique, can stand for G-spot, G-string or girls. "Whatever you want it to be!" Kari says.
G Boutique's pink walls and frilly details help women feel at ease around sex toys, adult films and racy lingerie.
Get the G Boutique's beginner's guide to erotica.
"We opened the store seven years ago specifically for women and couples to come in and feel comfortable looking at porn, looking at toys and also buying beautiful lingerie all in one spot," Kari says. "[We opened] so you could feel sexy and empowered and beautiful and still be looking at porn."
Kari says her store attracts normal women who are looking to explore their sensual sides. "We all need that sexual part of our lives, and for so long, we felt embarrassed about it," she says. "I think that now that it's beginning to be a little bit more acceptable, we're really taking advantage of it and having fun with it. ... Whether you're married and just trying to spice up your life or you're more experienced with it, I mean, there should be something for everybody."