Women are pickier than men, right? Not true, says a speed-dating study from Northwestern University. When men remained seated and women rotated around the room, approaching a new man at every table, the women acted more like guys—that is, they appeared to have lower standards. Regardless of gender, whoever makes the first move is less picky than the people they target
, the researchers found. When we invest an effort, we're more "into" the people we hit on than we'd be if they approached us first.