The age of conspicuous consumption is over: Now begins the era of mindful buying. Think of this as its ultimate catalog: From shoulder-sparing handbags to higher-rise jeans, eco-friendly wallpaper to alluring dresses, global yogurts to chic first-aid kits, here is O's guide to the best of just about everything this season. Don't spring for a thing without it.

Fashion: What Real Women Need
Think stylish heels in manageable heights and jeans that (finally!) keep your lower back hidden.
From work to weekend
The latest in comfort, plus a hit of style


Beauty: Thought You'd Seen it All?
This fall, slip a flatiron in your purse, open a tube of lipstick with one hand, get radiant with vivid mineral makeup…
A fresh crop of utterly ingenious products


Food: It's Never Been Easier to Indulge
Delicious foods that also happen to be all-natural, great for your body and value priced? No problem. As for wine? Terrific cheap bottles are flooding the market.
Get cooking
Fifteen terrific wines under $15


Home: Affordable and Better-Looking
Wal-Mart moves into furniture, going green is easier with everlasting lamps, and more. 
Start decorating



Tech: Amazing Innovations
From a stylish Bluetooth headset to one little box that gives you access to more than 6,000 movies.
You don't need to be tech-savvy to love these toys


Really Great Buys Under $100
We don't just mean low priced. The deals of the season are items that look like a million without costing a bundle.
See the steals!