Urgent! Urgent! (Or Is It?)

How to Determine What's Important
By Martha Beck

As powerful as this exercise was for me, it posed a few vexing questions. Highly effective people seem to cut through life's complexities in bold, clean strokes; reading their books or watching their lectures, you can practically hear them telling their secretaries: "No, no, Mabel, can't you see that's urgent, but it's not important? And cancel my 5 o'clock; I'll be meeting with His Holiness the Pope instead."

By contrast, my prioritization is plagued with ambiguity. Is chasing my beagle round and round the sofa important? Urgent? Many would say it's neither, but Cookie clearly thinks it's both, and who am I to say he's wrong? I might dismiss Cookie's opinion on the grounds that he's small and furry, but what about, say, the authors who'd like me to promote their books? The stack of manuscripts in my office is taller than I am, and every volume is both urgent and important to its author. If you, like me, tend to include other people's priorities in your decision-making, the Covey Quadrant exercise requires you to break that pattern. You can't differentiate between "this is due today" and "this is important" when you are (to quote the 15th-century mystic Kabir) "tangled up in others." You must untangle yourself, still all other voices, and go to the deepest place within to know what's important and urgent in your unique and singular life.

This can be difficult at first, but as you focus on it, you'll discover a beautiful surprise: Your life has been waiting for just this opportunity to help you choose what's right for you, even when other people (and the occasional beagle) are telling you that their own code-red desires should take priority. It does this like a good psychological behaviorist, by making things difficult and taxing when they're not important, delicious and relatively effortless when they are.

When I say this to new clients, they look at me cynically, as if I've promised them a unicorn. But when they begin paying attention, they soon notice how good life feels when they're doing what thrills them, and how bad it feels when they're not. The bad feeling is most noticeable at first; a sense of awkwardness, like petting a cat from back to front. Tasks go badly. My clients forget things: their keys, their wallets, the way to the office. Conversations are stilted. Energy ebbs without ever flowing. If these clients don't change course, unease may grow into anger, depression, health problems, or total burnout.

This feels awful, but the uncomfortableness is a wonderful incentive to begin finding out how good a life of real significance can feel. Drop what's unimportant and replace it with activities from Covey Quadrant II—things that replenish your physical, emotional, and spiritual well-being—and suddenly, everything becomes much easier. Energy returns, anger disappears, you begin smiling spontaneously. The cat stops generating static electricity, and starts to purr.

To follow your life's guidance, you may have to reassign some seemingly important things to "unimportant." If you believe that pleasing your horrible boss or having a spotless house is a higher priority than playing with your children or sleeping off the flu, be prepared for a long and strenuous battle against destiny. Also, be prepared to lose. And after you've lost, go online and watch Randy Pausch's last lecture. In Pausch, who died on July 25, you'll see the clarity and joy of a man who chose all along to do what really mattered. That's no consolation prize; that's true victory.

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From the October 2008 issue of O, The Oprah Magazine

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