Major Markets Launch Spanish Programming Through SAP and Closed-Captioning FOR IMMEDIATE RELEASE: Monday, October 20, 2008
CHICAGO — The top-rated, awarding-winning The Oprah Winfrey Show will be made available in Spanish in major Hispanic television markets through Secondary Audio Programming (SAP) and through Spanish closed-captioning starting Monday, October 20, 2008.
The top six U.S. Hispanic TV markets—Los Angeles, New York, Miami, Houston, Dallas and Chicago—will be the first to offer the Spanish-language Oprah Show program to their viewers. Additional U.S. cities are expected to roll out during the 2008–09 season.
"We are delighted to be providing the Spanish-language community with an opportunity to become part of the Oprah Show viewing family," said Harpo Productions, Inc. President Tim Bennett. "We'll be able to reach this audience more directly with programming that is relevant, informative and entertaining."
To access the SAP instructions or to inform Hispanic viewers how easy it is to view The Oprah Show in Spanish, please log on to www.oprah.com/espanol .
The initial six television stations providing The Oprah Show with Spanish SAP and closed-captioning to viewers are KABC in Los Angeles, WABC in New York, WFOR in Miami–Fort Lauderdale, KHOU in Houston, WFAA in Dallas–Fort Worth and WLS in Chicago. Check local program listings for airtimes.
The Spanish-language SAP and closed-captioning for The Oprah Winfrey Show are sponsored by Target.
The Oprah Winfrey Show has remained the number one talk show for 22 consecutive seasons, winning every sweep since its debut in 1986.* Seen by an estimated 44 million viewers per week in the United States**, it is produced in Chicago by Harpo Productions, Inc. and syndicated to 214 domestic stations by CBS Television Distribution Group and to 139 countries by CBS Paramount International Television.
Sources: *Nielsen Cassandra Ranking Report - Nov'86 to July '99 and Wrap Sweeps+, Nov '99 to May '08. Wtd Avg DMA HH Rtg, Primary Telecasts Only. **Nielsen/NPower/P2+ unique viewer average: 1-minute qualifier, L+7, 11/1-11/28/07, 1/31-2/27/08, 4/24-5/21/08, excludes 11/23/07