CHICAGO (May 25, 2010) — The Oprah Store will expand by opening an exclusive new microsalon space at Chicago's famed Water Tower Place on Thursday, May 27th, it was announced today. The Oprah Store's new Michigan Avenue location will be an extension of the 5,500 square foot boutique in the West Loop, across the street from Harpo Studios, home of The Oprah Winfrey Show.

The Oprah Store is a specialty store that features more than 700 private label products representing the style and taste Oprah celebrates on The Oprah Winfrey Show and in the pages of O, The Oprah Magazine. The microsalon will showcase select merchandise, including apparel, memorabilia and collectibles, as well as items from the popular "O" signature baby collection and an assortment of South African crafts and jewelry.

"We're thrilled to bring The Oprah Store to the Magnificent Mile® and proud to have a new location right in the heart of downtown Chicago," said Darcy Rogers, general manager, Harpo Retail. "Water Tower Place is an iconic shopping destination and the perfect place for us to expand as we begin to celebrate the launch of the 25th season of The Oprah Winfrey Show this fall."

"Water Tower Place is known for delivering premier brands and unique concepts to our shoppers," commented Caryn Torres, associate general manager, Water Tower Place. "We're delighted that The Oprah Store chose Water Tower Place as the first location to expand beyond their flagship store in the West Loop."

The Oprah Store at Water Tower Place store hours are Monday-Saturday 10am–9pm and Sundays 11am–6pm on the second floor of the mall. For more information about The Oprah Store please visit www.TheOprahStore.com.