Oprah's Book Club 2.0's Second Selection Is The Twelve Tribes of Hattie
December 04, 2012
FOR IMMEDIATE RELEASE
December 4, 2012
Los Angeles, CA and New York, NY – OWN: Oprah Winfrey Network and O, The Oprah Magazine announce the newest Oprah's Book Club 2.0 selection, The Twelve Tribes of Hattie, by Ayana Mathis (Knopf). In her extraordinary debut, Mathis tells the story of the children of the Great Migration through the trials of one indomitable heroine (Hattie) and her unforgettable family. The novel has earned starred pre-publication reviews from Publishers Weekly, Kirkus and Booklist.
"The opening pages of Ayana's debut took my breath away," said Winfrey, OWN CEO, "I can't remember when I read anything that moved me in quite this way, besides the work of Toni Morrison."
Starting today, in addition to being available in bookstores nationwide, special Oprah's Book Club 2.0 digital editions of The Twelve Tribes of Hattie, including exclusive content such as a reader's guide and Winfrey's personal notes on her favorite passages, will be available for purchase on Amazon.com, Barnesandnoble.com, the iBookstore and anywhere e-books are sold.
The cross-platform book club's second selection kicks off with Winfrey's interview with Mathis in the January issue of O, The Oprah Magazine (on sale today). Readers will share in Mathis' reaction upon receiving the call from Winfrey announcing that her book had been chosen. "Really?" asked Mathis in disbelief, "This is really Oprah Winfrey?"
As readers complete their journey through The Twelve Tribes of Hattie, an exclusive interview with Winfrey and Mathis will simulcast Sunday, February 3 at 11 a.m. ET/PT on OWN's Emmy® Award-winning series "Super Soul Sunday," on Oprah.com and OWN's Facebook page and on Oprah Radio's "Oprah's Soul Series" (Sirius 204, XM 111).
Throughout December and January, readers can further engage online at the Book Club hub and through a variety of digital and social media platforms:
Oprah.com will feature a series of original webisodes with Winfrey and Mathis, a reading guide as well as Winfrey's personal thoughts about her favorite passages from the book.
Readers will also have the opportunity to answer weekly questions via Twitter, Facebook and Instagram using the Mass Relevance platform. A stream of reader tweets (#OprahsBookClub), Facebook posts, and Instagram photos from around the world will provide a snapshot of what participants are thinking, feeling and sharing as they read the book together.
Mathis will answer reader questions via the popular VYou social video platform.
The official Oprah's Book Club 2.0 group on Goodreads, one of the largest websites for book lovers, will feature content and encourage discussions about the new book club selection. (Goodreads.com/OprahsBookClub).
Using the mobile messaging application GroupMe, Oprah's Book Club 2.0 will encourage readers to create personal mobile book clubs with their friends.
About Oprah's Book Club 2.0
In June 2012, Oprah Winfrey reintroduced her popular book club as an interactive, multi-platform reading club that harnesses the power of social media, bringing passionate readers together to discuss inspiring stories. After being selected as the club's inaugural book, Wild by Cheryl Strayed (Knopf) returned to the top of the New York Times Best Sellers list and spent six consecutive weeks at #1. The Twelve Tribes of Hattie by Ayana Mathis is the club's second selection.
About Super Soul Sunday
The Emmy® Award-winning series "Super Soul Sunday" delivers a thought-provoking, eye-opening and inspiring block of programming designed to help viewers awaken to their best selves and discover a deeper connection to the world around them. Home to Oprah's Book Club 2.0, "Super Soul Sunday" features exclusive interviews and all-new conversations between Oprah Winfrey and top thinkers, authors, filmmakers and spiritual leaders. Exploring themes and issues including happiness, personal fulfillment, wellness, spirituality and conscious living, "Super Soul Sunday" presents an array of perspectives on what it means to be alive in today's world. Guests who have appeared include Wayne Dyer, Gary Zukav, Debbie Ford, Marianne Williamson, Ram Dass, Caroline Myss, DeVon Franklin, Sarah Ban Breathnach, Michael Singer, Daniel Pink, Thich Nhat Hanh and Oprah's Book Club author Cheryl Strayed. The series also presents Rainn Wilson's collection of uplifting short films created under his SoulPancake banner. Produced by Harpo Studios. Viewers can join the global conversation online via Oprah.com, Facebook and Twitter using #SuperSoulSunday.
About O, The Oprah Magazine O, The Oprah Magazine encourages confident, intelligent women to reach for their dreams, express their individual style and make wise choices, guided by the values of one of the most charismatic women in the world, O Editorial Director Oprah Winfrey. With an emphasis on personal growth, the magazine inspires, addressing every aspect of a woman's life—the material, the intellectual and the emotional—and deeply connects with more than 15 million readers every month (MRI, 2011 Doublebase). From the moment it launched, O, The Oprah Magazine carved out a unique position in the marketplace and created an entirely new category in women's magazines, delivering the Live Your Best Life message through thoughtful, ever-evolving content and the trusted advice provided by Suze Orman, Dr. Phil and Dr. Oz and other well-known experts. In May 2012, O, The Oprah Magazine won the publishing industry's highest honor, the American Society of Magazine Editors (ASME) award for General Excellence. O, The Oprah Magazine is available on Zinio, Barnes & Noble Nook, Amazon Kindle and Flipboard, and its namesake iPad app is available on the App store at www.itunes.com/appstore. Follow O, The Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine, which also publishes a South African edition, is a co-venture between Harpo Print, LLC and Hearst Magazines, a unit of The Hearst Corporationone of the nation's largest diversified media and information companies. With its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 87 million adults (Spring 2011 MRI).
About OWN: Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, on what was the Discovery Health Channel and is in approximately 85 million homes. The venture also includes the award-winning digital platform, Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.