In April 2000, Oprah and Hearst Magazines introduced O, The Oprah Magazine, a monthly magazine that has become one of today's leading women's lifestyle publications. It is credited as being the most successful magazine launch in recent history and currently has a circulation of 2.35 million readers each month. In April 2002, Oprah launched the first international edition of O, The Oprah Magazine in South Africa, extending her live your best life message to another broad audience.