Los Angeles, CA—Maurizio Vitale has been named senior vice president, marketing, OWN: The Oprah Winfrey Network, it was announced today by Christina Norman, chief executive officer, OWN, to whom he will report. In this position Mr. Vitale will be responsible for all on-air and off-air marketing and promotional opportunities for the network, as well as the brand position and identity of OWN launching January 1, 2011.
"Maurizio has done a phenomenal job for the Discovery Networks internationally, providing creative messaging and a fresh and relevant perspective," said Ms. Norman. "I know he will be a strong member of my team, and look forward to tapping into his extensive knowledge as we launch OWN."
Maurizio Vitale joins OWN from Discovery Networks EMEA (Europe, Middle East and Africa) where he was senior vice president, marketing communications. Mr. Vitale was responsible for directing all elements of the brand expression to over 100 markets in 25 different languages, and developing locally compelling campaigns throughout EMEA to increase brand franchise and brand equity. He will join OWN after a transition from Discovery Europe.
Prior to joining Discovery, Mr. Vitale was vice president, creative, MTV Europe Networks, where he oversaw creative for all of the network's Pan-European programming, including the MTV Europe Music Awards, and managed the creative teams in Spain, Portugal, France and Italy. Mr. Vitale joined MTV Networks Europe in 1996 holding several roles within graphic design and art direction before moving specifically into on-air creative. Mr. Vitale began his career in broadcast as a freelance designer in Italy and the UK.
Mr. Vitale holds a Master of Arts in Communications and Humanities from the Royal College of Art, London, England, and a Bachelor of Arts in graphic design and advertising from Nuova Accademia of Belle Arti, Milan, Italy. Mr. Vitale will be based in Los Angeles, CA.
About OWN: The Oprah Winfrey Network
A joint venture between Harpo, Inc. and Discovery Communications, LLC, OWN: The Oprah Winfrey Network is a multi-platform media company designed to entertain, inform, and inspire people to live their best lives. OWN will debut on January 1, 2011, in approximately 80 million homes on what is currently the Discovery Health Channel. The venture also will include the award-winning digital platform, Oprah.com. For more information, please visit www.oprah.com/own