OWN Gives Sneak Peek of New Network
NEW YORK, NY—Christina Norman, CEO of OWN: The Oprah Winfrey Network, today offered a first glimpse of both the network's programming in development and digital strategy to members of the advertising and media communities at New York's Jazz at Lincoln Center. OWN's programming is built around three big ideas: Best Life All Stars, Best Life Experiences and Best Life Inspiration. The full network launch schedule, to be announced later this year, will be a mix of original and acquired programs, with plans underway for strips, specials and acquired movies.
OWN: The Oprah Winfrey Network, the first network about living your best life, will launch throughout the U.S. in early 2010 on what is currently Discovery Health Channel. The digital component, MyOwn.com, begins today with an interactive experience for audiences to play with and create their own version of the network's logo. Oprah Winfrey is the network's inspiration and Chief Creative Officer.
"This is just the beginning for OWN and what we envision will be a new entertainment experience for our audiences," said Ms. Winfrey, Chairman of OWN. "One of the things I love about my work is getting to meet extraordinary people who have done amazing things in life. So, for OWN, I will be hand-picking some of the most engaging and intriguing people of our time and giving them a stage all their own to share their stories and best life lessons with all of us. The unique series is called Master Class, and it will be a truly one-of-a-kind look at the world's most remarkable people."
"Our goal is to create an innovative experience for that broad audience of people who are living their lives with purpose," said Ms. Norman in making the announcement. "Over the coming months, we will unveil our schedule and opportunities for our audience to connect with us and shape OWN."
Among the projects in development announced today: