After a nationwide search, Oprah Winfrey chose Kingsland, Georgia, to be transformed into Lovetown, USA. Oprah launched the first-of-its-kind social experiment by traveling to Georgia, where she called the community to action at a "love rally" and challenged everyone to "open their arms and hearts to the possibilities of all kinds of love." She has charged two experienced relationship coaches—Paul Carrick Brunson and Kailen Rosenberg—with the daunting task of transforming Kingsland in 30 short days.

Over the course of a month, Paul and Kailen will attempt to mend relationships of embattled friends and lovers—young and old—and find true love for singles. This social experiment, which involves everyone from government officials to grade school students, will examine how love, grace, kindness and forgiveness can affect an entire community.