Diddy is no stranger to YouTube and decided to use his page, Diddy TV, to find his new assistant. Applicants were urged to submit video interviews explaining why they were right for the job. "One of the things about YouTube, it's a way to cut out the middle man and go directly to your community," he says. "I know a lot of people out there, they aspire to be young moguls and they may live in Middle America and not have a chance to really meet someone like me or apply personally for a job."
Within 24 hours, Diddy began receiving offbeat videos from around the world and realized he needed to narrow down his qualifications. "What have I started? Things are getting a little crazy. So to keep things a little focused, you have to have some sort of skill set. Know how to read. You've got to know how to write. I hope you know you've got to have a college degree," Diddy says.