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Vince is a 32-year-old marketing manager who says he had to flip the script on his dating strategy because of Greg's book.

"Greg should have warned [men] that this book was coming out," Vince says on behalf of men everywhere. "These words used to work—like 'Let's just be friends' and 'I'm really busy but we can hang out.' Now all that stuff means 'He's just not that into you.' When women read the book they put their hands up and say, 'You're just not that into me.' It's made it really tough. … [Men] can actually use the book to [their] advantage. I got the book myself because you've got to know what people are reading. You can tell [women] some stuff in the book and they'll get it without you having to come out and say it."

Greg advises women to "keep their expectations down and get to know a guy." And if a guy gives you his version of "I'm just not that into you," accept it and move on. "You have one life," Greg says. "Shouldn't it just be awesome? Shouldn't it be great? Shouldn't he just be digging you?"
FROM: The He's Just Not That Into You Revolution
Published on April 27, 2005


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