San Francisco mom Liz and her daughters, 17-year-old Erin and 11-year-old Annie, have never met a designer label they didn't like. "When my mom, my sister, and I go shopping, we do damage in the stores," Erin says. "It's pretty dangerous."
Though bargain shopping isn't their style, Liz's husband, Tom, says it's time for the family to find a way to look great while spending less. "We do have a lot of expenses coming in for colleges and universities," he says. "I do want them to look their best and feel confident. But if we could shop for less, it would be a better thing instead of paying top dollar for all the stuff we do purchase."
There's only one man to help these shopaholics change their ways—O magazine fashion director Adam Glassman. His challenge? Dress them for less and keep them happy. "I want to teach all of you how to get your designer looks for a lot less money," he says.