Like her Sex and the City character, Carrie Bradshaw, Sarah Jessica is also celebrated for her unique sense of style. In 2004, she nabbed a prestigious Fashion Icon Award from the Council of Fashion Designers of America.
Now, she's a designer herself! This June, she's launching a low-cost, high-quality clothing line called Bitten, boasting more than 400 items, all at a price of less than $20, at Steve & Barry's locations nationwide.
"It's about affordable, well-made American sportswear. It's about fashion not being a luxury and quality not being a privilege, and we don't want someone to hold it up and say, 'Well, you get with you pay for,'" she says. "We worked so hard to make sure it's everything women deserve."
Sizes range from 2 to 22. "This was really, really critical criteria to me," she says. "It was only a natural extension that these clothes are for every woman in this country no matter where you live, what you look like, what your skin color is like, what you are, where you are in the economic strata, everything. And that it's not for us to decide what looks good on somebody else. It's for women of all sizes to determine what makes them feel good."