(RED)™ was created by Bono and Bobby Shriver to empower consumers to shop and do good at the same time. A portion of profits from the sale of (RED)™ branded products goes to The Global Fund to help women and children affected by HIV/AIDS in Africa, providing access to education, nutrition, counseling, medical services, and the two pills a day they need to help them stay alive.
In the first six weeks of the (RED)™ program, you've helped raise enough money to:*
- Provide more than 40,000 men or women with ARV treatment for a year, or...
- Provide more than 2 million peer educators with HIV training, or...
- Provide a year's worth of school materials and daily hot meals for more than 86,000 children orphaned by AIDS, or ...
- Provide more than 1 million Rapid Tests, which detect HIV and deliver instant test results.
The Global Fund
The Global Fund is the world's leading funder of programs to fight AIDS, tuberculosis and malaria, which kill over 6 million people per year.
Gap is introducing Gap (PRODUCT) RED™—a new, limited collection of clothing and accessories for men and women designed to help eliminate AIDS in Africa. Check out the line's cashmere hoodies, t-shirts, candles and more! As part of Gap's global partnership with (PRODUCT) RED™, half of the profits from sales of the Gap (PRODUCT) RED™Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
Emporio Armani is a proud partner of (PRODUCT) RED™.This pioneering initiative will raise money and awareness for The Global Fund through the sales of a RED-branded capsule collection designed by Giorgio Armani including watches, sunglasses and t-shirts. Over the next five years, 40 percent of the gross profits from (Emporio Armani) RED will go directly to eradicate AIDS in Africa.
It's just a little, red eyelet, but it's the mark of a big idea. That single red eyelet at the top of each pair of Converse (PRODUCT) RED™ sneakers signifies participation in (RED)™, a program designed to help fight AIDS in Africa.
Introducing the new red MOTORAZR V3m. The red MOTORAZR V3m was designed to help eliminate AIDS in Africa. The (PRODUCT) RED™ MOTORAZR is available at Best Buy and Sprint stores nationwide.
The iPod nano (PRODUCT) RED™Special Edition—available in 4GB or 8GB storage capacity—holds up to 2,000 songs, 25,000 photos, and a little hope because $10 from every iPod nano (PRODUCT) RED™sold goes directly to the Global Fund to fight AIDS in Africa.
*Note: These are estimates based on preliminary tracking. Actual contributions are calculated and managed on a quarterly basis.