1. Be passionate.
2 .Make the best product you can at a reasonable price. "I had $200 when I started my little business," she says.
3. Experiment. "Use your friends and family as guinea pigs," she says. "Explore your talents."
4. Know the business. "I turned to the state and I took advantage of the people they had in the Small Business Administration to help just feed me information and take me on to my next spot."
5. Take small steps. "If you make small steps and you fail at some point, the fall's not nearly as long," she says. "Mine has been in the process now of over 20 years."Paula's special surprise for a young fan Get Paula's recipe for Chocolate Gooey Butter Cookies