It's something so huge, Oprah and U2 frontman and activist, Bono, had to leave the studio in the middle of a show to go on a shopping spree! Oprah and Bono hit Chicago's Magnificent Mile to shop (RED)™, a program developed by Bobby Shriver and Bono to encourage retailers to donate part of the proceeds from special products to help fight AIDS in Africa.
GAP, Motorola, Apple, Converse and Armani all got their (RED) on so that you can help get medicine to Africa by simply buying a T-shirt or a cell phone. After The Oprah Show featured the GAP's "Inspi(RED)" T-shirts in October 2006, the shirts sold out in a matter of hours!
Your dollars are making a difference. In just three weeks, the (RED) campaign raised enough money for more than 15 million pregnant women in Africa to get treatment to prevent the transmission of HIV to their unborn children.