The Yellow Bands
Nike donated $1 million and produced the first 5 million wristbands to launch the Wear Yellow LIVESTRONG campaign benefitting the Lance Armstrong Foundation. It was a simple fundraising goal: for each $1 band sold, $1 would be donated to cancer education and research. Since then, they simply have taken the world by storm. From movie stars to school children to heads of state, everybody seems to be wearing one. At one point the demand was so great, they couldn't make them fast enough. Last summer, the $1 bands even were selling on eBay for 20 times their value.